Lecture 10 New media ecology

Lecture 10 talks about new media ecology. It starts with defining media and ecology. We have already understood the definition of media before the new concept is Media ecology. Media ecology focuses on the concept of communication technologies as a integral part of society. Media has great deal of influence on the way we live, our culture, languages and education. Then it identifies media in different forms, it introduces unique concept of Tetrad of Media, which I wasn’t aware of. Media is defined as extension of sensorium that changes our experience of time and space. The second section of lecture focuses on the invisible environment because of its nature and lack of perceptible. It explains this with very simple example of fish, where the bowl of water is environment for fish and if we place some colour in this environment, fish sees it in a different way. Thus, it can be said that as we change the medium in environment it has significant effect on the whole environment. Then it summarises the whole series of lecture in few lines, which was very effective to understand the core subject behind the lecture.